About Us

Marketing Roundtables remains a pioneer of in-store research with over 20 years of experience monitoring the behavior of shoppers in context. We are guided by our Mantra: Delivering actionable insights while making our clients' lives easier.

We've conducted hundreds of research studies that successfully identify consumer behavior and expectations, helping CPG companies and retailers to understand how consumers interact in the retail environment with marketing initiatives and products as they finalize their purchase decisions.

Our company's leadership works directly with you throughout the entire process: from defining the research objectives through completing the fieldwork and presenting the findings. Nothing is lost in translation.

In addition, we encourage you and your team to intimately connect with shoppers by joining us in the store as we observe and intercept shoppers.