• AisleInnovationAisleInnovation
  • AisleViewAisleView
  • Concept TestsConcept Tests
  • Package Design TestsPackage Design Tests
  • In-store Media TestsIn-store Media Tests
  • Category TestsCategory Tests
  • Shelf-Set TestsShelf-Set Tests

Solutions

Concept Tests

  • Create unaided shopper access to concepts on shelf as if real and available for purchase.
  • Discover degree of interest measured by real behavior and not untested respondent opinion.
  • Receive feedback early in the product development process.
  • Determine concept viability.
  • Identify ways to improve or refine concept.

Concept Testing Case Study: Dry Grocery Product

    Objective: Determine overall level of concept appeal and best positioning strategy.

      Result: The concept generated great excitement and emotional attachment. There was a clear positioning “winner”, yet the final package incorporated elements from the other two options. Findings were so conclusive that a quantitative positioning test was canceled. The product is now available and is within top 10 movers within a very competitive category.

Concept Tests
Robust network of Retail Relationships
AisleLife™