• AisleInnovationAisleInnovation
  • AisleViewAisleView
  • Concept TestsConcept Tests
  • Package Design TestsPackage Design Tests
  • In-store Media TestsIn-store Media Tests
  • Category TestsCategory Tests
  • Shelf-Set TestsShelf-Set Tests

Solutions

Package Design Tests

  • Determine level of on-shelf stoppability for all designs tested.
  • Observe respondent reaction and attitude toward each design.
  • Determine best performing package design and design elements.

Package Design Testing Case Study: Refrigerated Grocery Product

Objective: Determine best performing package at stoppability and communicating key benefits.

Result: Both packages were successful at stoppability and had additional positive elements. One design, however was seen positively by everyone, whereas the other had more polarized results. We recommended moving forward with the former, with some opportunities to optimize it.

Package Design Tests
Real, unaided shopper behavior
AisleLife™